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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Don’t Make Assumptions for your Best Prospects


I’ve had two organizations out to Eagle Creek in the past week (prompting this invitation post) for some strategic coaching around ‘top of the pyramid strategies’. Some key reminders to both organizations — and you.

Don’t make assumptions for your best prospects.

We tend to tell ourselves a story, that there are other prospects out there that we just haven’t located or that we don’t know…. that we’re close to unlocking connections to other connections… and when we do, THEN we’ll really be on-the-road to huge funding success.

Hidden in this story is an assumption that our current prospects aren’t interested or don’t have capacity or simply aren’t going to give at ‘those levels’.

We need to tell ourselves a different story… that there aren’t better prospects on the planet than those under our nose… that these prospects are passionate about our cause… and that the reason they haven’t given is because we haven’t engaged them, illustrated the impact/need and ASKED.