Dr. Oz of Oprah fame and his partner Dr. Roizen have an article every month in Success magazine.
It always starts with the same opening paragraph (in bold type).
Our basic premise is: Your body is amazing; you get a do-over; it doesn’t take that long, and isn’t that hard if you know what to do.
I love it. Great reminder to reinforce and STAY ON MESSAGE. (Even if you are a little tired of seeing and reading your Message… your audience isn’t!)