Great stories empower your volunteers to connect with other prospective investors.
Here’s a simple test: Ask any of your Volunteer Leaders or Board Members (or even key staff) if they would rather:
SHARE THE STORY (AND) ——–> PRESENT THE OPPORTUNITY!!!
No one wants to ‘ask the friends for money.’
But ‘share a story?’ Can’t tell you how many board members we’ve worked with who’ve said, “Oh, I can do that!”
On the flip side …
Prospective investors are LOOKING FOR a GREAT STORY.
I thought you would enjoy these THOUGHTS from a philanthropist about the IMPORTANCE of a GOOD STORY:
“I also know firsthand what a donor experiences when being approached.
The very first thing I want to hear is a GOOD STORY. Why are you the one cause or organization I should give my time and money towards?
I hear lots of moving stories. Essentially I’m being asked to take a leap of faith that you are the most capable to make the dream come true.”
Get out of your office and start sharing your story … your story that’s SO GREAT that it inspires listeners to “take a leap of faith!