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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Storytelling & the Power of Story


I was in Ireland, doing some FOR IMPACT TRAINING. Wonderful, incredible people.

A country and economy that is growing, booming. And, For Impact Organizations that have powerful ‘Causes’ and ‘Cases!’

During breaks, at lunch and after the training, I stood in the front with a flipchart and tried to help people with the MESSAGE part of our For Impact sales process. As always, their message was too much, too complicated, too many words. However, when I asked each to simply TELL ME THEIR STORY … the ‘WORDS’ jumped out!

HUGE lesson for all of us:

DESIGN THE STORY! TELL THE STORY! SHARE THE STORY!

3 Big Ideas:

  • STORYBOARDING. It’s a Walt Disney animation term… but it works perfectly for us. Actually laying out the ‘STORY’ is a way to Prepare and Practice your Presentation!
    • HOW do you begin?
    • HOW do you talk about the WHAT, the WHY and the HOW?
    • WHO do you talk about? (Their Story)

    P.S. The story doesn’t always start with “In 1842, Father Sorin and six brothers came to a snowy lake which was actually two lakes…” (Notre Dame).

  • STORYTELLING!!!! Here I was, in Ireland, the land of incredible “storytellers” … what a great place to think about the POWER of STORYTELLING. It’s about AUTHENTICITY. It’s about VISUALIZATION and IMAGINATION. And it’s about PASSION, EMOTION and ENTHUSIASM. It’s POWERFUL stuff!
  • SHARING THE STORY. Nick and I have been using this idea for a long time. It’s so much easier for you and your Board and anyone connected with your For Impact Organization to SHARE THE STORY and PRESENT THE OPPORTUNITY … than it is to go and ‘ask for money!!!’ THE POWER OF STORY helps with the Open, Dialogue, Conversation, and much more. Building, telling, sharing your STORY is ALL you need
    to do. And I mean that pretty literally.