For Impact


It Belongs To Him Who Tells It ‘Best’

For Impact Ideas | | Tom Suddes

No question about it. Ireland and the Irish culture IS all about STORIES!!!

The Chair of the Board of the Abbey Theatre is an amazing Champion. (BTW. Harvard Law, great connections in the States, but a truly brilliant Irishman!)

We’re working on the STORY of the Abbey Theatre. It goes back to the first Manifesto in 1899, a guy named Yeats! Teamed up with a woman, Annie, from England and Lady Gregory to put on the first performance of the Abbey Theatre in 1904!!! What a STORY!

The Abbey’s ‘problem’ is much like all of our great organizations in the States. Their STORY is multiple-themed, multiple-strands… and difficult to summarize and frame.

I think we’ve done that through a really powerful TIMELINE that basically shows YESTERDAY… TODAY… TOMORROW.

The big action item here: No matter how strong or long (or convoluted your STORY…) it still needs to be SIMPLIFIED… FRAMED… and TOLD!

Stealing one of Churchill’s opening lines:



P.S. Saw Macbeth performed on the Abbey stage in Dublin. What an experience! Talk about a STORY!!! That Shakespeare guy has some potential. I wonder if he’s written anything else?