A quick continuation of the whole idea of STORIES and IRELAND.
In discussions last week in Ireland, there was a lot of ‘talk’ about the whole idea of ORAL storytelling. (Campfires, passed along from generation to generation, songs, etc.)
Of course, we also spent a lot of time talking about the story as the WRITTEN WORD. Playwrights, authors, poets, etc.
I would add one more way to TELL A STORY: VISUALLY!
This would make the Holy Trinity/Trilogy/Shamrock about:
ORAL STORIES. WRITTEN STORIES. VISUAL STORIES.
P.S. I don’t care HOW you do it… just TELL IT!
One of my favorite axioms around selling is that:
SELLING IS NOT TELLING!
Spewing, vomiting or unleashing a bunch of ‘words’ is not how you SELL! Now, however, I always add this line:
SELLING IS NOT TELLING (unless it’s a STORY!)