I did a pretty decent Presentation to a very, very experienced development group on Saturday in Tampa, Florida. The NACCDO is an organization of marketing and development officers of the top CANCER CENTERS in the United States. This conference was hosted by Moffitt Cancer Center, a truly World Class Organization.
My topic was ACCELERATING THE ASK. After the introduction (and tripping and falling), I had about 60 minutes. I prepared for three weeks, plus the entire plane ride to Tampa, plus until midnight the night before and at 5:00 a.m. the next morning.
It’s kind of hard to take 50+ years of selling (I remember first ‘sale’ at 10 years old), 37 years of development work, our two-day boot camp/training camp/sales training into 60 minutes. But, I tried anyway.
One of the pretty cool things that came out of this session, at least for me, was getting all of our FRAMEWORKS and DEVICES on the front/back of an 8½ x 11 sheet of paper.
Here is the pdf. You can even blow it up as a POSTER (which I did for the group on Saturday).
It is, literally, pretty much everything I know about THE ASK. I hope it helps.