vs. CLEAR, CONCISE, COMPELLING MESSAGES!!!
THAT GRAB YOUR ATTENTION!!!
(Everyone gets 3,000 marketing ‘messages’ a day; 1,000,000 a year!)
“STAY ON MESSAGE!!!”
(One, and only? Lesson from world of politics!)
A customer can say “NO” because the offer doesn’t apply to them;
but NEVER because they didn’t UNDERSTAND IT!!!
Doug Hall, Jumpstart Your Brain
In our world, that means someone can say, “not now” or “not a priority” for legitimate reasons, but never because they didn’t UNDERSTAND the VISION/MISSION/ MESSAGE!!!
| SIMPLICITY | BREVITY | CLARITY |
“WE CAN’T POSSIBLY DO WHAT YOU’RE SUGGESTING, TOM. WE ARE JUST ‘TOO BIG’, ‘TOO IMPORTANT, TOO COMPLEX’.”
“OH, YEAH?”
|
GETTYSBURG ADDRESS (One Nation . Indivisible . with Liberty & Justice for All; 9 Words) |
276 WORDS!!! |
|
WASHINGTON’S INAUGURAL SPEECH:
(Our 1st President!) |
134 WORDS!!! |
|
DECLARATION OF INDEPENDENCE
LIFE, LIBERTY & the Pursuit of HAPPINESS |
3 BIG WORDS!!! |
|
EINSTEIN’S THEORY OF RELATIVITY
Energy = MC² |
3 PAGES!!!
3 LETTERS |
|
Note on Einstein: 3 PAGES!!! 3 LETTERS!!!
|
*It takes us 3 pages just to “introduce” our organization as a preface to a 30-page proposal or grant request!!! (for $10,000!!!)
TAGLINES . BATTLE CRIES . AHA!!!
“We’ll put a man on the moon before THE end of decade.”
“I have a dream.”
“Life, Liberty and the Pursuit of Happiness.”
“He’s not heavy, he’s my brother.”
“1,000 Points of Light.”
“Just Do It.”
“Like a Rock.”
“Live to Ride. Ride to Live.”
Bottom line: WHAT’S your MESSAGE???
P.S. There are 130 words since Simplicity, Brevity, Clarity.
Note: Please send me more messages, taglines, battle cries that MOVE you or your organization.
