If… you want to get from ‘POINT A’ (today)… you better understand:
- WHERE (exactly) IS ‘POINT A’.
- WHAT it means to get there.
- HOW you are going to get there.
*Also assumes you truly understand WHY you want to get there.
In our world, for example, ‘POINT B’ is NOT:
- “We’d like to have $100M in our Endowment.”
- “We want to be 100% sustainable (via fundraising).”
- “Our Board is responsible for our fundraising. It’s up to them.”