For Impact


Using Great Storytelling to Grow Your Business (Organization)

For Impact Ideas | | Tom Suddes

If you follow For Impact at all, you know I LOVE FAST COMPANY.

Here’s another terrific thought around our ongoing ‘story’ about TELLING YOUR STORY.

Read it here.

If you want the shorthand:

    1. Use lots of LOTS… Language Of The Senses. When you tell a story, share the see, smell, feel, taste and hear.
    2. Build on your Story Spine. This comes from the Actors Institute, which suggests using a five-step structure called the Story Spine: Reality is introduced, conflict arrives, there’s a struggle, the conflict is resolved, new reality exists.

Go for it.