For Impact


Radical Change

On Change!, Story | | Tom Suddes

One of the most powerful lessons from Ornish’s work is that RADICAL SWEEPING CHANGES are easier and faster to make… and sustain.

For example, people who make moderate changes in their diet get the worst of both worlds. Deprived and hungry because they aren’t eating what they want, they also aren’t making enough changes to quickly improve how they feel.

Ornish’s tough, radical program sees quick and dramatic results, including actually reporting a 91% decrease in frequency of chest pains in the first month!

This radical CHANGE/transformation thing works with organizations as well. Bain & Company, a management consulting firm, studied 21 companies’ corporate transformations where the means were drastic and the results were almost always quick and tangible … including a 250% on average stock price increase!

My own experience has proven that talking with investors and philanthropists about RADICAL TRANSFORMATION (VISION) is significantly easier, more compelling and generates way more results than talking about ‘survival,’ ‘budget cuts,’ ‘incremental tweaks’ and ‘kaizen.’


of the FUTURE … are the


* ‘Survival pitches’ only work for tsunamis and hurricanes (and even that story line is built around people’s future)!