This 3-minute video illustrates the context and role of the Engagement Tool.
Most organizations do not have true sales tools that can be used to engage with a prospect 1:1 and make an ask. They have other things… like a marketing brochure, pitch deck, or case-for-support.
Functionally, what will you USE to help you make an ask? (Answer: An Engagement Tool!)
A great engagement tool follows the WORK to get CLARITY around WHAT you’re doing and WHY.