Blog
Show. Listen. Engage.
Fund Development, Just Engage, On Engagement, The Engagement Tool | | Tom Suddes
SHOW. LISTEN. ENGAGE.
We have pioneered the use of a simple, visual ‘ENGAGEMENT TOOL’ to replace your PowerPoint, brochures and existing material.
- The GOAL is a simple, visual ‘TOOL’ (MAP) to help present a powerful CASE for SUPPORT… on a ‘shoulder-to-shoulder’ VISIT.
- The PURPOSE of the Engagement Tool is three-fold:
- It is a specific, visual way to ENGAGE the Prospect in CONVERSATION and DIALOGUE. (Thus, ‘Engagement’ Tool vs. ‘Presentation Tool’.)
- It’s a great FRAMEWORK for the VISIT/PRESENTATION.
- It puts the ‘CLOSE’ (HOW YOU CAN HELP) right in front of the Presenter(s) (Sales Team) and the Prospect.
- The STRATEGY with the Engagement Tool is to CONTROL THE FLOW of the Presentation! (Think of it like Linus’ Security Blanket!)
- The ENGAGEMENT TOOL is
- NOT a ‘brochure’!
- NOT meant to be a ‘stand alone’!
- NOT a ‘collateral piece’!
- NOT a text-heavy, small print, multiple-page ‘document’!
SHOW (Don’t Tell) |
LISTEN (Don’t Talk) |
ENGAGE (Don’t Pitch) |