For Impact


The New ABC’S of Selling

For Impact Ideas | | Tom Suddes

We at For Impact and The Suddes Group love Farnam Street and Shane Parrish. I really enjoy getting my Sunday compilation of articles, books and thoughts from Shane.

You’ve seen my thoughts on TO SELL IS HUMAN from Dan Pink. Shane has a very well-written take on that book and Pink’s thoughts.

The ‘New ABC’ is a reference to Alec Baldwin in Glengarry Glen Ross. Baldwin’s character was about ABC — Always Be Closing.

Pink talks about Attunement, Buoyancy and Clarity. (I think ‘Bouyancy’ is a stretch to define the ‘B’ word but it works.)

A lot of good, good stuff in this article that will help you better understand SALES and SELLING.

“The only thing you got in this world is what you can sell. And the funny thing is, you’re a salesman, and you don’t that.”Arthur Miller in Death of A Salesman.

You’re in sales. Get over it. The Old Guy