One of management guru Peter Drucker’s great lines.
What does it mean in the FOR IMPACT world?
If we aren’t significantly IMPACTING our ‘CUSTOMER’ — those people who we deliver our service/solution to their problem — then we don’t have a ‘business/organization‘ worthy of anyone’s investment (gift)!
***In the ENTREPRENEURIAL world, this “purpose of business” is often lost.
A ‘customer’ also means someone who is willing to pay for your service/solution!!!
This could include an investor, partner of philanthropist helping to underwrite your service/solution.