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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

“The Only Purpose of Business is to Have a Customer”


One of management guru Peter Drucker’s great lines.

What does it mean in the FOR IMPACT world?

If we aren’t significantly IMPACTING our ‘CUSTOMER’ — those people who we deliver our service/solution to their problem — then we don’t have a ‘business/organization‘ worthy of anyone’s investment (gift)!

***In the ENTREPRENEURIAL world, this “purpose of business” is often lost.

A ‘customer’ also means someone who is willing to pay for your service/solution!!!

This could include an investor, partner of philanthropist helping to underwrite your service/solution.