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Daily Nuggets: A For Impact Blog

The Controlling Insight – Just Ask


“The best way to have a GOOD IDEA is to have a lot of ideas.”
-Linus Pauling

“One great INSIGHT is worth a thousand good ideas.”
-Phil Dusenberry

Marcus Buckingham, in his wonderful book called THE ONE THING YOU NEED TO KNOW, talks about a ‘CONTROLLING INSIGHT’.

He says, “For a ‘CONCEPT’ to go to a ‘CONTROLLING INSIGHT’, it must:
1. Apply amongst a BROAD RANGE of SITUATIONS.
2. SERVE as MULTIPLIER!!!
3. GUIDE ACTION!!!”

I truly believe… with my heart and my head… that JUST ASK is a ‘CONTROLLING INSIGHT’.

1. It works (applies) to just about anything… anywhere.
2. It exponentially increases growth, sales, life.
3. It’s ALL about ACTION!