For Impact | The Suddes Group We Help You Tell Your Story and Fund Your Vision
For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

The Magic of Thinking Big


“BIG” is not about the size of your organization, the number of employees or the thickness of your rules and regulations.

“BIG” is about the SCOPE OF YOUR VISION …

  • It’s the SIZE of your BHAGs (your BIG HAIRY AUDACIOUS GOALS).
  • It’s BUILDING CATHEDRALS.
  • It’s stakeholders investing in your impact, your quantum leaps, your dreams.

Your ability to THINK BIG is the ONLY way to CHANGE THE WORLD!!!

I WISH … I could have every For Impact organization leader wake up in the morning and understand the POWER of THINK BIG!

THE MAGIC OF THINKING BIG. This is not only a great book by David Schwartz, it’s a great For Impact MANTRA! That “MAGIC” comes from your VISION (TJS definitions).

WHAT IF you could RE-IMAGINE:

A WORLD without … HATE

A WORLD without … CANCER

A WORLD without … HOMELESSNESS

A WORLD without … DOMESTIC VIOLENCE

A WORLD without … POVERTY

A WORLD without … ILLITERACY

A WORLD without … DEPENDENCY

A WORLD without … AIDS

A WORLD without … [YOUR IMPACT]

From your BHAG’s (Big Hairy Audacious Goals), this is a wonderful Jim Collins’ “catchphrase” that has found its way into the business vernacular. It needs to be part of our For Impact vocabulary as well. Remember, it’s a Big Hairy Audacious Goal not a SBUG (small bald unaudacious goal)!

Many times I’m with organizations who think they have a BHAG. When asked if they are likely or almost guaranteed to reach them, they answer yes. That is NOT a BHAG!

It’s about TRANSFORMATION.

It’s about QUANTUM LEAPS, which is a term taken from the vocabulary of QUANTUM PHYSICS (described as the most powerful science ever conceived by human beings). A quantum leap, by definition, is rather ASTOUNDING and UNCONVENTIONAL.

A quantum leap almost always includes a leap of faith. You must believe.

How would you make QUANTUM LEAPS in both your IMPACT and your INCOME?

In many ways, this principle of THINK BIG is pretty self-explanatory.

A lot of people respond:

“We already think big. We need help with our fundraising.”

My response is always the same:

“THINK EVEN BIGGER.”

I have just been involved with too many organizations that have embraced this concept of THINK BIG … and, as a result, are changing just about everything they do!