Everything’s a Project! If you’ve been to Boot Camp you’ve probably heard us use that mantra.
You should be able to package literally EVERYTHING as a project, priority or program.
No such thing as ‘unrestricted’ – it all goes toward SOMETHING… Some IMPACT.
Well, take up yet ANOTHER level. If you’re really CASTING A CLEAR AND COMPELLING VISION then THE VISION can be THE PROJECT. It’s a 30,000’ sale. It’s saying, “Nick, I need ten people to get behind this vision… to underwrite this vision.”
Where does the money go? To the VISION. To the CONCEPT. To the great VISIONARIES you’re entrusting to make this happen.
You talk about the Vision, the funding priorities and the plan and then literally go back up to 30,000′ for the ask. It’s Steve Jobs asking John Scully, “Do you want to sell sugar water all your life? Or, do you want to change the world?”