Marc Pitman/fundraisingcoach.com directed us to Wordle.net in a pretty cool post about message. The power of a simple and visual message cannot be overstated. Using Wordle, you can upload text, a webpage or letter and it creates a visual word cloud on-the-fly.
This is similar New York Times did on election day. [Excerpt from previous post] It reflects a methodology you can follow to build your message (sans technology). Ask everyone to pick 1-3 words that describe your impact. Aggregate and simplify to identify THE BIG WORDS.
This tells me we talk a lot about THINKING, IMPACT and CHANGE… I’m okay with that!
Following Marc’s message, you could also upload a letter, your site or other communication to see how your message might be heard.