I used to say engaging at 30,000′ was about the WHY (or Purpose) and the WHAT. I’m starting to use WHY/WHAT/WOW as another great way to communicate to people how to think and frame at 30,000′.
WOW: Anything else that makes me go WOW! I HAVE to learn more about this… could be:
- Size and scope of your impact.
- History / legacy (context).
- Founder’s story or unique perspective (if it’s truly unique).
- The power of your team!
Mega important: There’s still some hierarchy. In most cases you need to establish the WHY and WHAT first… on a napkin. Otherwise, the wow factor doesn’t have context.