Emotion – Logic
“People buy on EMOTION, and justify with LOGIC.” Zig Ziglar
I used Zig’s great line with a leadership gift prospect on Monday. Basically said (this couple) had been through the hospital ‘experience’ and were obviously engaged and committed EMOTIONALLY.
(Authentically) told them we weren’t there to ‘SELL’ them anything. They were already ‘SOLD’. Simply wanted to share the LOGIC part:
• Here’s our Priorities.
• Here’s our Plan.
• Here’s How You Can Help.
This example might help you with some of your very best CHAMPIONS.