Nick and I were brainstorming yesterday about a coaching client. Talked about trying to get them to stop begging for money… and start answering the question:
Neither of us can figure out why this ends up being so powerful, but it just is.
In the start-up/entrepreneurial world, we call this USE OF FUNDS. It answers the question: “Where does the money go?”
It’s tied directly to packaging your Priorities and Projects and Programs (obviously around your IMPACT) vs. ASKING FOR MONEY!
Stop begging for money. Start talking about the WHAT and the USE OF FUNDS!