I know. It’s a ‘napkin’. It’s a ‘Guiding Principle’. It’s everywhere! But it’s also a big freakin’ lesson: Those who successfully achieve campaign success are driven by SALES.
3 questions to get you going:
- Have you built a SALES CULTURE??? (Goals, Measurement, Tools, Resources)
- Who is your SALES MANAGER??? (In Other Words, Who is the Sales Team Leader)
- Who is on your SALES TEAM??? (Do they know it?)