Marcus Buckingham, in his wonderful book called THE ONE THING YOU NEED TO KNOW, talks about a ‘CONTROLLING INSIGHT’.
He says, “For a ‘CONCEPT’ to go to a ‘CONTROLLING INSIGHT’, it must:
1. Apply amongst a BROAD RANGE of SITUATIONS.
2. SERVE as MULTIPLIER!!!
3. GUIDE ACTION!!!”
I truly believe… with my heart and my head… that JUST ASK is a ‘CONTROLLING INSIGHT’.
1. It works (applies) to just about anything… anywhere.
2. It exponentially increases growth, sales, life.
3. It’s ALL about ACTION!