I wanted to share our JUST ASK STRATEGY with everyone engaged in the For Impact world.
THE FOR IMPACT JUST ASK STRATEGY
(It’s SIMPLE, not easy.)
(It’s SIMPLE, not easy.)
Get a VISIT …
NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)
With a QUALIFIED PROSPECT/POTENTIAL INVESTOR …
NOT A DONOR (THINK ‘Blood/Organ’!)
To do DISCOVERY…
NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)
To SHARE THE STORY …
NOT MORE INFORMATION (THINK ‘glazed eyes’!)
To PRESENT THE OPPORTUNITY …
NOT ASK FOR MONEY (THINK ‘Beggar’!)
SHOULDER-TO-SHOULDER …
NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)
To FUND THE VISION!!!
NOT HELP TO ‘SURVIVE’ (THINK UGH!)
VOCAB, WORDS, FRAMING have a huge impact on your ATTITUDE and ACTION!
Think about getting an appointment with a donor to overwhelm them with information and ask them for money.
No wonder no one will meet with you. 
P.S. Here’s how it works for the For Profit world. Your Board Members will ‘get it’.
THE FOR PROFIT JUST ASK STRATEGY
(It’s SIMPLE, not easy.)
(It’s SIMPLE, not easy.)
Get a VISIT …
NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)
With a QUALIFIED PROSPECT/POTENTIAL INVESTOR …
NOT A SUSPECT (THINK ‘Crime’!)
To do DISCOVERY…
NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)
To SHARE THE STORY …
NOT MORE INFORMATION (THINK ‘Glazed Eyes’!)
To PRESENT THE OPPORTUNITY …
NOT MAKE A ‘SALE’ (THINK ‘Used Cars’!)
SHOULDER-TO-SHOULDER …
NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)
To PROVIDE A SOLUTION!!!
NOT SELL SOMETHING (THINK UGH!)
