Take a few hours to review last year’s RESULTS!
List all of your ‘SOURCES OF REVENUE’… and the COST (EXPENSES) to generate that REVENUE.
EXAMPLE
| REVENUE | EXPENSES (Direct/ Indirect) |
NET $$$ | |
| Direct Mail/Annual Fund | |||
| Special Events (Golf, Gala, etc) |
|||
| Grants | |||
| Planned Gifts | |||
| MAJOR GIFTS | |||
| Etc. |
*Be sure to include ALL PERSONNEL COSTS under Indirect Expenses.
(If you want an even bleaker picture, include ‘volunteer hours’!)
The point of this exercise is to reinforce the concept of ENGAGEMENT (VISITS with your best PROSPECTS) as the most cost effective way to generate the most INCOME. You also might use this to review the ROLES & RESPONSIBILITIES of your team.
REMEMBER: The GOAL of every Development/Advancement Office is to write a net, net, net check to the IMPACT side of the organization. (The ‘Green’ people help the ‘Blue’ people)
