A follow-up thought on REDUCE, REDUCE, REDUCE… as the ANSWER to the ‘economy’, ‘recession’, ‘depression’. (It IS a depression because it makes me really, really depressed).
Think of this metaphor:
In order to make your NUMBER BIGGER… you can either:
1. INCREASE THE NUMERATOR, or
2. DECREASE THE DENOMINATOR
Based on the chart I shared with you yesterday, the obvious, preferred response of most ‘charities’ is REDUCE, REDUCE, REDUCE .
If you are an entrepreneur or think like an entrepreneur… you know the real ANSWER is to:
• INCREASE THE NUMERATOR
• INCREASE YOUR REVENUE
• INCREASE ‘SALES’
Special Note: I’m actually okay with eliminating redundant positions, reducing ‘middle management’, re-thinking why, how and where you spend your money…
As long as you INCREASE your SALES TEAM, your SALES PERFORMANCE and your SALES RESULTS.