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Daily Nuggets: A For Impact Blog

The ‘One Action” They Did Not Take…


I saw this chart in Chronicle of Philanthropy.

Responding to the Recession:
Actions Charities Took

Reduced Spending: 87%
Examined programs for consolidation or elimination: 58%
Reduced personnel: 54%
Delayed capital projects: 49%
Postponed IT expenditures: 35%
Implemented other benefit reductions/increase in co-pays: 7%
Reduced salaries: 24%
Increased liquidity: 23%
Secured/drew down on lines of credit: 19%
Reduced or eliminated contributions to 403(b) and 401(k) plans: 15%
Outsourced to reduce costs: 12%
Reduced level of alternative investments: 11%
Eliminated spending of underwater endowments: 10%
Established furloughs: 10%

*Note: Nonprofit leaders were able to select more than one answer.
Source: Grant Thornton

Reduce spending. Consolidate or eliminate. Reduce personnel. Reduce salaries. Reduce this. Reduce that.

How about the ‘ONE ACTION’ that these “CHARITIES” did not take:

INCREASE REVENUE!!!

RE-DUCE… instead of RE-THINKING, RE-DESIGNING, RE-ALLOCATING, RE-IMAGINING, RE-ANY OTHER WORD… how to INCREASE their RE-VENUE.

The above makes me sick.