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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Secrets of the World’s Best Storytellers


“Let me tell you a story …”

The exact same story can be told very differently by different people … or in different ways.

The STORYTELLER as a lot to do with it. To most effectively ‘share the story’ of your For Impact organization, you want a storyteller who is authentic … filled with passion for your organization … and a great communicator.

To help you tell your story the very best way possible, here are the 7 SECRETS OF THE WORLD’S BEST STORYTELLERS*:

  • LESS IS MORE!
    • Make every word count.
    • Get it perfect … then cut even more
  • DRAMATIC PAUSE!
    • Use silence.
    • Use inflection.
    • Think like an actor.
  • PAINT VIVID WORD PICTURES!
    Listen to Zig Ziglar tell the story of how the “Redhead” got him to buy his first house!!
  • PAINT … WITH YOUR HAND, YOUR MIND AND YOUR HEART!
    • Really get into it.
    • EnthusIASM (IASM: “I Am Sold Myself.”)
    • Passion.
  • ACT THE STORY … DON’T REPORT IT!
    Storytelling is NOT a PowerPoint … Presentation … from the Podium! It’s about PERFORMANCE … whether it’s one-on-one or in front of a group.
  • KEEP IT SIMPLE! KEEP IT SMALL! KEEP IT SHORT!
  • CUSTOMIZE TO YOUR AUDIENCE!
    The absolute best stories and best storytellers make the story RELEVANT to the audience … to the topic … to the point.

At For Impact, we’re all about training, coaching … PRACTICING! PRACTICE your STORY! ‘Practice’ with everybody and anybody. The better the storyteller … the more powerful the story!

*I cannot remember (senility) where I found these 7 secrets. If you know the SOURCE, please let me know.