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Daily Nuggets: A For Impact Blog

Shaping the Message. Telling the Story.


In another blurb that came out from Notre Dame News, the current president, Father John Jenkins, was talking about his vice president of university relations, Lou Nanni.

In a very complimentary way, Father Jenkins indicated that, in the time that he has served, Lou has been involved in “shaping Notre Dame’s messaging and helping tell our story to various constituencies”.

I’ve got a lot of comments over the years about how ‘easy’ it would be to raise money for Notre Dame, how you don’t have to worry about doing ‘this stuff’ at Notre Dame, etc.

Father Jenkins quote seems like a gentle reminder that, even at Notre Dame, it is very important to shape the message and tell the story.