SIMPLE IS BETTER.
This is the lead of a cover story in the Money Section of USA Today last Wednesday, October 28th.
The second sentence says, “This could be 2010’s most powerful marketing mantra.”
Duh? You think? Simple is better? No kidding!
“2010 marketing will increasingly stress LESS AS MORE… as in fewer parts, additives or ingredients.”
The entire article really centers on the idea of offering products with the “fewest number of ingredients”.
I don’t know why this hit me so hard, but it just reinforces the whole concept of BUILD SIMPLE!
A Simple MESSAGE.
A Simple MODEL.
A Simple FUNDING PLAN.
A Simple PRESENTATION.
Yes, Dorothy, SIMPLE IS BETTER.