I first assembled these thoughts as an intro to the For Impact Campaign Manifesto. Re-listed here and in a PDF for download, these QUANTUM LEAP ideas are powerful. I hope they
push eliminate the bountries of traditional campaign thinking.
QUANTUM PHYSICS is described as the
A QUANTUM LEAP is the
QUANTUM LEAPS are about
(NOT about kaizen, tweaking, OR 3% to 5% growth tied to the adjusted cost of living or tuition increases!)
QUANTUM LEAPS are like taking any BIG Jump.
but where you want to land!!!
QUANTUM LEAPS are NOT about ‘trying harder!’
(Physicists studying Quantum Mechanics note that particles make these ‘jumps’ without apparent effort and without covering all the bases between the starting and ending point!)
QUANTUM LEAPS never happen by doing the same thing you’re doing now.
QUANTUM LEAP means violating the BOUNDARY of the ‘PROBLEM.’
QUANTUM LEAPS come when you seek the elegant solutions.
(NOT as COMPLEX or TIME-CONSUMING as your PRESENT STRUGGLE).
QUANTUM LEAPS allow you to do MORE with LESS!
The paradox: This creates MORE resources, MORE people and MORE money.
QUANTUM LEAPS are NOT about the ‘how to’.
QUANTUM LEAPS are tied to BHAGs.
A QUANTUM LEAP by definition, means
You personally draw the map as you go. (In this case, however, I’d like to offer a GUIDE. You can still draw.)
QUANTUM LEAPS require you to take the OFFENSIVE.
QUANTUM LEAPS require FAILURE.
QUANTUM LEAPS regard ‘ZERO DEFECTS‘ as a HOSTILE CONCEPT.
‘GETTING READY’ (research, fancy brochures, etc.) is a stalling tactic, an act of anxiety.
“FAIL. FAIL AGAIN. FAIL BETTER.” —Samuel Beckett
“FAIL. FAIL FAST. FAIL FASTER.” —Tom Suddes
“SUCCESS is going from FAILURE to FAILURE with no loss of ENTHUSIASM.” —Winston Churchill
“We need to FAIL in order to SUCCEED. Our only decision is HOW TO FAIL.
By not going far enough… or going too far. I prefer the latter.” – Harriet Rubin