If you’ve come across any Zen mention of the word TAO (which is pronounced DOW), you know that this is normally translated as ‘THE WAY’. The idea of ‘TAO’ vs. ‘DOW’ is simple. You can be guided by the ‘TAO’ (way) of For Impact, Changing the World, working on your Cause and your Case… or driven by the DOW, which by the way, is not the WAY. It is a meaningless measurement of a bunch of big companies, impacting stockbrokers, short sellers and the media… but has no IMPACT on any of us in this 3rd Sector!
Your choice. You can follow the TAO or follow the DOW.