I wanted to share our JUST ASK STRATEGY with everyone engaged in the For Impact world.
(It’s SIMPLE, not easy.)
Get a VISIT …
NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)
With a QUALIFIED PROSPECT/POTENTIAL INVESTOR …
NOT A DONOR (THINK ‘Blood/Organ’!)
To do DISCOVERY…
NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)
To SHARE THE STORY …
NOT MORE INFORMATION (THINK ‘glazed eyes’!)
To PRESENT THE OPPORTUNITY …
NOT ASK FOR MONEY (THINK ‘Beggar’!)
SHOULDER-TO-SHOULDER …
NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)
To FUND THE VISION!!!
NOT HELP TO ‘SURVIVE’ (THINK UGH!)
VOCAB, WORDS, FRAMING have a huge impact on your ATTITUDE and ACTION!
Think about getting an appointment with a donor to overwhelm them with information and ask them for money.
No wonder no one will meet with you. 🙂
P.S. Here’s how it works for the For Profit world. Your Board Members will ‘get it’.
(It’s SIMPLE, not easy.)
Get a VISIT …
NOT AN APPOINTMENT (THINK ‘Doctor/Dentist’!)
With a QUALIFIED PROSPECT/POTENTIAL INVESTOR …
NOT A SUSPECT (THINK ‘Crime’!)
To do DISCOVERY…
NOT TALK, TALK, TALK (THINK ‘Blah, Blah, Blah’!)
To SHARE THE STORY …
NOT MORE INFORMATION (THINK ‘Glazed Eyes’!)
To PRESENT THE OPPORTUNITY …
NOT MAKE A ‘SALE’ (THINK ‘Used Cars’!)
SHOULDER-TO-SHOULDER …
NOT FACE-TO-FACE, EYEBALL-TO-EYEBALL (THINK ‘Competition/Confrontation’!)
To PROVIDE A SOLUTION!!!
NOT SELL SOMETHING (THINK UGH!)
