Sharing the Story
I got a note from one of the most wonderful women in the world … who, with her team, is running one of the most incredible women’s “shelters” in the United States.
United Way had asked her to speak at different corporations. Here’s her quote:
SHARE THE STORY PRESENT THE OPPORTUNITY
Five minutes. True. Happened in their hometown.
THINK ABOUT IT. TELL YOUR STORY
“I never give presentations.”
“I do tell stories.”
“STORY after STORY after (linked) to STORY.”
I’m definitely a Tom Peters ‘groupie’. I picked up his book, The Little BIG Things, in the Tampa airport.
As always, his 163 nuggets are thoughtful and provocative.
I opened the book up to #25 You Are Your Story!
“He/she who has the best/most compelling/most resonate STORY wins: In life! In business! In front of the jury! In front of the congregation!”
I would simply add: IN FRONT OF THE PROSPECT!
SHARE THE STORY -> PRESENT THE OPPORTUNITY.
As Tom Peters says: “HE/SHE WHO HAS THE BEST STORY WINS!”