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Sales is the forging of a human connection - you need a talented team that is truly COMMITTED TO SALES.

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Leadership Consensus Building (LCB)

Leadership Consensus Building (LCB) is a framework we use to generate clarity, alignment and commitment through and with your best stakeholders. We’ve chosen these 3 words carefully:

Leadership. It is what it is. It is what it says. Engagethe best internal and external leaders in the process of building your story, message, priorities and funding plan.

Consensus. Consensus is about the right decision, NOT (necessarily) about unanimous agreement on a politically correct, watered-down, something–for–everyone plan. Consensus (on Purpose/ Priorities/Plan) creates commitment, generates momentum, and forces engagement (vs. passive participation.)

Building. The process is not passive. It requires you to LEAD. SELL. LISTEN. ADJUST. To BUILD the strongest outcome. You must provide a framework to let your stakeholders help BUILD THE PLAN!

“Involvement begets Investment.”

This approach also serves as the most powerful form of predisposition, since it answers one of the 3 most Frequently Asked Questions, “Who decided where the money goes?” with an emphatic, “YOU DID!”

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The Leadership Consensus Building Process can be used to:

  • Build a cohesive story through out your organization
  • Accelerate Campaign preparation
  • As a Feasibility Study alternative
  • Clarify the strongest plan for impact
  • Unite stakeholders around a set of priorities
  • Generate passionate champions and advocates for your vision

Important points about using the LCB process:

  • Too often the Development Team/Function is waiting for clarity. The LCB process empowers ‘development’ to drive clarity!
  • The LCB needs a Project Leader (not a committee).
  • Methodology: Lead. Sell. Listen. Adjust.
    This is not a survey or a passive test. The LCB starts with a draft work product and iterates toward the final product with input and buy-in.
  • Each Prospect warrants their own individualized strategy including predisposition, presentation and follow up.

Secondary outcomes of the process:

  • Funding momentum
  • Prospect identification
  • ‘Feasibility Math’
  • Team confidence
  • Visibility in the community or sector
  • Get your board ‘on board’

I’ve chosen these 3 words carefully, and have used this process effectively for the last 20 years:

  • LEADERSHIP. It is what it is. It is what it says. Engage your best leaders in this process of message clarification, prioritization, and funding planning.
  • CONSENSUS. Consensus is about the right decision, NOT (necessarily) about unanimous agreement on a politically correct, watered-down, something–for–everyone plan. Consensus (on Purpose/ Priorities/Plan) creates commitment, generates momentum, and forces engagement (vs. passive participation.)
  • BUILDING. This is the kicker. This is the action word that makes this idea worth millions! You must provide a framework to let your stakeholders help BUILD THE PLAN!