Funding
Identify Your Prospects
THE BIG IDEA: Specific Sources And Screening
It doesn’t make a lot of sense to sit down by yourself or with a small group of people and begin going through an ‘alphabetical list’ of 10,000 names! (You might as well just start looking through the phone book.)
Establish a SYSTEMATIC SCREENING PROCESS to produce a legitimate ‘POOL’ of PROSPECTS. To create your best group of QUALIFIED PROSPECTS, you need to pull together GOOD NAMES from as many SOURCES as possible – you are trying to BUILD the best LIST of NAMES in order to SCREEN and RATE your best prospects.
Following are 5 SOURCES you can use to accelerate PROSPECTING:
- Low Hanging Fruit
- Ideal Prospect Profile
- Referrals
- Magic Formula
- Target Sectors
