Strategize Your Prospects
Now that you have IDENTIFIED and PRIORITIZED your best and most qualified prospects, it’s time to do some STRATEGY.
THE BIG IDEA: HOPE IS NOT A STRATEGY!
- Time to do DISCOVERY
- A high level STRATEGY of the RELATIONSHIP and
- A STRATEGY for the VISIT itself
We’ve broken this down into three checklists:
As a reminder, even very, very experienced airline pilots, with thousands and thousands of hours of flight time, ALWAYS go through their PRE-FIGHT CHECKLIST – This includes walking around the airplane just to make sure nothing is falling off!