Story From the Field:
Recently sat down with a great prospect – She’s running a very fast growing marketing company, has two teenagers, engaged in a community and serving on the Board of a local college.
We were reviewing the Engagement Tool and engaging around the 30,000′ Blue Box message for the college… And she asked a very simple question:
“TO WHAT END?”
Her point was easy to accept.
A really great reminder that we can spend a lot of time with these Engagement Tools worrying about our words and themes and our stories and forgetting to answer that very simple question:
“TO WHAT END?”
