Selling Is Not Telling Unless it’s a Story
The concept of ‘story’ is a huge element of the SALES process.
Selling is not about an elevator PITCH! It’s not a spiel. It’s not memorized.
It’s all about a dialogue.
We ASK QUESTIONS. We LISTEN TO THE RESPONSE. We then RESPOND with a STORY or STORYLINE!
We used to call this IMPACT POINTS and TALKING POINTS. It was the idea of “reaching into your quiver of arrows” and selecting the right response. You could also think of it as reaching into your collection of STORIES.
Just ASK. LISTEN. RESPOND … with a STORY.
‘Telling’ a story is, without question, the most meaningful way to communicate any MESSAGE!
Stories inspire, empower and bring people together.
SELLING IS NOT TELLING! Unless it’s a STORY!