EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.


The Organization

Strategic Plan vs. Strategic Clarity: Think about the difference in these two terms.

Every day we talk with someone who needs or wants a ‘strategic plan.’ In almost every case what they really need is clarity and simplicity. Many (lengthy) strategic plans don’t derive-from or result-in real strategic clarity.

Every organization needs strategic clarity and a 1000-day action plan. Use the Altitude Framework to help you find Strategic CLARITY that fits on one sheet of paper (vs. a 100 page Strategic Plan.)


The purpose (or the WHY) and the Vision: To What End?

This should fit on a napkin.

No more than THREE simple strategic priorities that advance the organization toward the end goal, aligning with purpose.

These should fit on the back of that napkin.


A 100-day (near term) plan of action tied to each priority and a 1000-day plan of action with benchmarks that run more fluid for quarterly review.

This should fit on one sheet of paper (maybe two).