Story

We’re defining STORY as a point of view – a way in which you choose to weave together facts. A set of glasses through which you see the world.

• EVERYTHING is a story (awareness/mindfulness).
• Your get to CHOOSE story (control).
• As a leader, it’s up to you to LEAD the story for the organization, for your team, and for prospects (strategies). Lead!!!!

• Change The Way You Think

  • Change the Way You Think Overview
  • Change Your Vocabulary
  • No More’s
    • No More Proposals
    • No More Special Events
    • No More Volunteer Solicitation
    • No More Meetings
    • No More Boards
    • No More Traditional Campaigns
    • No More Sustainability
    • No More Mission Statements
    • No More Silos
    • No More Strategic Plans
    • No More Transactions
    • No More Feasibility Studies
    • No More Cultivation
    • No More Asking For Money
    • No More Fundraising
  • There Are No Rules
    • Best Practices vs Next Practices
  • Sacred Cows
    • No More Special Events
    • Change Takes 18 Minutes and 18 Months
  • You’re in Sales, Get Over It
• Story

  • Tell Your Story Overview
  • You Become What You Think About
    • You Choose Your Story
      • Old Story, New Story
        • Rewrite Your Destiny, in Business and in Life
        • If You Don’t Like How Things Are Going, Tell a New Story
    • Words Are Important
  • Power of Story
    • Make Your Story Awesome
      • Secrets of the World’s Best Storytellers
      • Is Your Story Awesome?
      • Discover Your Best Story
      • Empower Volunteers. Engage Investors.
      • Example from the Land of Storytelling
      • Great Reads on Storytelling
    • Sharing the Story
      • Selling Is Not Telling Unless it’s a Story
      • Tell Your Story Enough and You Can Change the World
  • Cast a Vision
    • No More Feasibility Studies
    • Think Like an Entrepreneur
    • What Would You Do With $1M? Or 10x Your Current Budget?
  • Simplify Your Message
    • Simplify Your Message On a Napkin
      • Simplicity Allows People to Act
      • If Effective, Then Plenty of Money Available
      • Simple Is Better
      • Napkin Messages That Create Dialogue
    • What’s In A Message?
      • 6 Word Message
      • 8 Common Messaging Challenges
      • Clarifying v. Convincing
    • The Entrepreneur’s Mantra: Think Big, Build Simple, Act Now
      • The Magic of Thinking Big
      • Thinking Bigger with your Vision, your Board, and your Funding
      • Act Now re: Massive Action
      • Build Simple: Communication
    • Message is What People Hear
    • No More Mission Statements
      • Just 3 Sentences
      • If You Can’t Explain What You Do In A Paragraph, You’ve Got A Problem
    • The Three Big (Business) Questions
    • Stop Cultivating and Start Communicating
      • Get Those Who Care About Your CAUSE, Then Sell Your CASE.
  • Storyboarding
  • Think Big. Build Simple. Act Now.
  • Think Big. Build Simple. Act Now.
    • Think Visual: Imagineering
• Altitude (Framework)

  • The Altitude Framework Overview: Video and Guidebook
  • Start With WHY
    • Raison D’Etre
      • Too Many Non Profits ‘Exist to Exist’
      • What’s the End Game – Sustainability or Solution?
    • Selling Happens at 30,000’
      • Steve Jobs Close
      • The Jerry Maguire Close
    • Meaning Before Detail
  • The 3 BIG Questions of Every Investor
    • How to Answer the Most Important Question of Every Investor
    • To What End?
  • Altitude Awareness
  • How to Apply the Altitude Framework
    • The Organization
      • No More Strategic Plans
    • On Altitude: For Your Presentation
      • Design Your Presentation
    • On Altitude: For the Visit
      • Visit Flow
    • On Altitude: For Boards
• Case For Support

  • Case for Support Overview
  • Use the Rule of 3 to Simplify Your Priorities
  • Do The Math
    • Do the Math to Simplify Your Funding Story
      • Reallocation of Resources Around Opportunities
    • Unleash The Power of For Impact Math
      • 1,000 Push Ups
    • R.O.I.
  • Create a Funding Rationale
    • How to Create a Funding Rationale Tied to Impact
      • Nobody Wants to Fund Case Management
      • The Vision Can Be The Project
      • No More Sustainability
      • No More Cash to Endowment
    • Types of Funding Pitches
    • Overcoming Objections
  • Design Your Presentation
    • Think Visual
  • Create a Funding Plan
    • Your Funding Plan Supports Your Case
    • Today, Tomorrow, Forever
  • Today, Tomorrow, Forever
    • Today, Tomorrow, Forever
• Engagement

  • Engagement Overview [Video]
  • How To Engage
  • On Engagement [Guidebook]
  • On Visual Engagement [Guidebook + Examples]
    • What is an Engagement Tool?
    • Stop Zombies Now: Engagement Tool and Use