Cast a Vision
“Leadership is about the future, so all true leadership begins with vision.”
– Pat Williams
Our most used framework is the Altitude Framework – Used to order thinking, communications, and storylines; to develop Engagement Tools; and, to think through the Flow of a Visit.
This framework is used for everything from visits to strategy sessions to dealing with objections. However, its best use is COMMUNICATION and SIMPLIFICATION of your message.
30,000′ is an airplane’s cruising altitude – plenty of blue sky, a great view, etc. At 30,000′, our brain even seems to work better!
At this altitude, it’s all about your vision, your aspirations, your raison d’etre. It’s a place to think and talk about your mission, your meaning, your values.
At 30,000’ leaders and visionaries have the ability to see the horizon, something you can’t do that from 3’. At 30,000’ you can see the curve of the earth, the rising and setting of the sun. The perspective at 30,000’ is unmatched. This is where you can think about making a “dent in the universe” and communicate how you are CHANGING THE WORLD!
Use this framing device to think and answer some questions at 30,000’:
- Why do you do what you do – To what end?
- What is your raison d’etre (or reason for existence?)
- What are you best in the world at?
- What would you do with $1M or $10M (or X times your current operating budget?)