EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.


No More Cultivation


One of our favorite ‘soap box’ rants – let’s let the experts (farmers and gardeners) stick to cultivation and keep it to a minimum in fundraising!

Consider the prospect’s perspective for a minute – very few people want to be cultivated.

Your qualified prospects truly do want to help, but they don’t want to have a multitude of meetings before they’re even told what it is that you actually want from them. In most cases, they either get your message and impact or they don’t. They want to support your cause and your case or they don’t.


Many of us wait and wait for the perfect time to make our big request, but… the perfect time to maximize a relationship is always now at this given moment!

Maximizing relationships could be an invitation to join a Leadership Group or President’s Circle. It could be presenting an opportunity to leave a Legacy Gift. Or, it may be the moment to ask for The Gift that truly transforms your organization. What’s important is that you define what ‘maximized’ means to you and your team.

Remember: You’re in SALES. Get over it. Get out there and sell your vision, your ideas, and your priorities, projects, and programs. Now.