EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.


You Choose Your Story

In the early 1900s, two shoe salesmen were sent to a remote village to see if there was an opportunity to sell shoes. They wrote back in telegrams:

Salesman #1:
“10,000 natives. Stop. Situation hopeless! Stop. No one wears shoes. Stop.”
Salesman #2:
“10,000 natives. Stop. Glorious Opportunity! Stop. No one here wears shoes! Stop.”

Question, which of these two stories is true? Answer, both.

The point? You have control over the story. You have the power to choose your story. Further, as a leader, if you don’t choose the best possible story, then who will?