EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.

Learning Library / Story / Altitude (Framework) / Start With WHY / Raison D’Etre


Raison D’Etre

What is your Raison D’être or Purpose?

This is different from your mission, which should be the same thing but usually ends up being more about ‘place in the world’ than purpose. Raison d’être literally means REASON FOR EXISTENCE. It’s the WHY question. If you can’t answer WHY, then WHAT and HOW are irrelevant.