EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.


If You Can’t Explain What You Do In A Paragraph, You’ve Got A Problem

Brad Feld writes some great stuff for Entrepreneurs – this post should be read by everyone in the For Impact world, not just Entrepreneurs.

Pay special attention to his 3 sentences:

    1. WHAT we do.
    2. WHO we do it to.
    3. WHY you should care.