EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.


Too Many Non Profits ‘Exist to Exist’

We live in the field – And it seems to us that as many as half of the ‘not-for-profits’ we work with, ‘exist to exist.’

A classic case is the ‘not-for-profit’ that was started by a passionate founder 20 years ago. There was a catalyst – a purpose – a vision.

Fast forward 20 years and the board and staff get together to figure out how to meet the operating budget. They do strategic plans that articulate priorities that include capacity growth and quality, but, to what end?

Does your organization exist to exist?
What is your raison d’être?
When was the last time we asked this question?

For many organizations, answering the WHY question is the first and most important step to really having an impact.