Story

EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.

Story

No More Special Events

STOP SPECIAL EVENTS.

ALERT: SPECIAL EVENTS ARE NOT ‘SPECIAL’!

And, they’re not great fundraising tactics either! They rarely generate income anywhere close to the corresponding staff and volunteer effort and time. If you think anyone in your organization wants to organize one more gala or golf tournament, you need to get out of your office (and out of your dream world!) and talk to your stakeholders.

P.S. Not only do your volunteers and staff dread these ‘Special Events’, so do all of the invitees… who are probably invited to several ‘Special Events’ each month and don’t want to attend another ‘un-memorable, time-away-from their-family’ auction, gala, ‘fundraiser’!
START CREATING MEMORABLE EXPERIENCES

Make everything you do a Memorable Experience. The difference between a ‘Special Event’ and a Memorable Experience is that the latter is an experience ONLY YOU can provide. After all, any organization can host a silent auction.

They’re more IMPACTFUL. More FUN. More PRODUCTIVE. A Memorable Experience centers your Vision, your Message, and your Impact. It’s not about raising money, selling tables, golf holes or silent bids. Every Memorable Experience is an incredible predisposition opportunity to create the perfect follow up (something that never happens after a ‘Special Event’.)

Nota Bene: If you’re unsure of the difference between a ‘Special Event’ and a Memorable Experience, consider the difference between a one-ring, carnival circus with two clowns, an elephant, some monkeys and an old lion … and Cirque du Soleil! Enough said.