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No More Special Events
ALERT: SPECIAL EVENTS ARE NOT ‘SPECIAL’!
And, they’re not great fundraising tactics either! They rarely generate income anywhere close to the corresponding staff and volunteer effort and time. If you think anyone in your organization wants to organize one more gala or golf tournament, you need to get out of your office (and out of your dream world!) and talk to your stakeholders.
Make everything you do a Memorable Experience. The difference between a ‘Special Event’ and a Memorable Experience is that the latter is an experience ONLY YOU can provide. After all, any organization can host a silent auction.
They’re more IMPACTFUL. More FUN. More PRODUCTIVE. A Memorable Experience centers your Vision, your Message, and your Impact. It’s not about raising money, selling tables, golf holes or silent bids. Every Memorable Experience is an incredible predisposition opportunity to create the perfect follow up (something that never happens after a ‘Special Event’.)