EVERYTHING is a story. It’s up to you to LEAD the story for the organization, for your team, and for your prospects.


Sacred Cows

Much of our coaching and working with clients is getting over the ‘We’ve always done it this way’ attitude and instead asking questions like, “Is this (event, appeal letter, feasibility study, etc) producing the right results? Or any results for that matter?”

The answer is always simply: LET GO OF YOUR BAGGAGE.

You can’t make a QUANTUM LEAP dragging ‘BAGGAGE,’ ‘SACRED COWS,’ and an ‘ALWAYS DONE IT THIS WAY’ attitude.

“IL SOLE NO MUOVE.” Da Vinci and Copernicus both got blasted (by the church) for espousing this heresy: ”THE SUN DOESN’T MOVE.”

“The world is flat.”
“The 4 minute mile can’t be broken.”
“Peers must ask peers (for money).”
“Feasibility studies are mandatory.”
“We need this event to raise awareness/friends.”

Let go of your BAGGAGE. All of it.

In India, those famous ‘sacred cows,’ once they get too old or useless, are shipped across a neighboring border and turned into HAMBURGER!

Make a list of all your your SACRED COWS. Then turn that list into hamburger.